Charlotte's 2017 Summer Music campaign
Imagine a city where every corner is alive with music. Where the proud growl of the Panthers stadium joins the joyful noise of a local shout band, the chime of clinking brewery glasses floats amid bluegrass picking and underground venues vibrate with the lo-fi fuzz of the next indie rock great. By creating a city where music can be found anywhere, we invite locals and visitors alike to find the music in everything. It is in preserving the rich music history of Charlotte’s past and protecting the ingenuity of our present that we ensure a future destined for stardom. Everyone from developer to educator, and artist to amateur, play a part in writing our symphony. From our dynamic music DNA to nurturing the next household name, take one look at Charlotte and it’s easy to see that there is… Music Everywhere.
Music Everywhere is an initiative to make music the indisputable heart of Charlotte, echoing her rich music history, nurturing the next generation of music innovators, and amplifying the power of music to harmonize an entire city. With the power to break boundaries and connect cultures, music is a vehicle for, and an expression of, the creation of a unified community. A flourishing music ecosystem fuels job creation, economic growth, tourism development and strengthens a city’s brand. Music Everywhere is the backbeat to a thriving music scene in Charlotte. We support and protect the live music community and the brilliant minds behind it, encourage the business of music, and share the stories of Queen City sounds locally and internationally to make Charlotte synonymous with music. From the groundbreaking gospel of the United House of Prayer to the jazz roots of rap, from Bill Monroe’s bluegrass to the rollicking rhythms of The Avett Brothers, Charlotte’s history is a hotbed of music innovation. Music Everywhere will preserve Charlotte’s music legacy while protecting its history in the making. We will redefine the rhythm of Charlotte with Music Everywhere.